25 Years of
Couch Group ★
Animation
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​Motion Design, Art Direction | Organic Social
Couch Group is a commercial general contractor in Atlanta, Georgia. They reached out to me about creating a video for their social channels for their 25 Year Celebration. I created a collage style timeline with photos to highlight past construction projects, and animated Couch's key brand elements like their iconic star and their slogan "Make It Awesome"!
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My role was art direction, storyboarding, animation, and production!
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Freelance project for Couch Group, LLC
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​​STYLE FRAMES
An idea I didn't move forward with ~~
I'm new to using AI in my work, and I wanted to try to explore it. I had an idea to use architectural sketches to feature different construction projects from the Couch portfolio.​ This felt like a creative concept where using perhaps using AI would make sense, because while I have the skills to create watercolor renders like this, it would take hours of time.
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I didn't end up moving forward with this for the video because I wasn't completely happy with it stylistically, and it also would add duration to the video that wasn't necessary for the purpose/ core message of the video - the celebration of 25 Years.
But I still wanted to share it as an exploration.
